Apart from publishing and promoting quality content on a regular basis, social media marketing also covers monitoring followers and fans in terms of how they engage or react to your content, e.g. by retweeting, resharing or repinning your posts. Their various activities signal a certain level of interest in what you have to say, and therefore you can identify who these fervent followers are, tailor-make better content for them to share and nurture them into evangelists of your products and services.

"How To Segment And Nurture Your Social Media Followers" will help you in the process of:

• growing and nurturing your social following, increasing your social reach and converting them into warm leads
• segmenting your followers and sieve out the influencers
• using social data to understand the persona of the followers and better appeal to them according to their interests

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