Your website is a one-stop shop for all possible information for your business, products, and services. Traffic from a variety of channels — organic, paid, social, email, and more — will visit your website. It is your job, as a marketer, to not only entice them to your website but also to convert them into something more than a just a visitor.
Conversion Rate Optimization (CRO) is the process marketers go through to turn their website visitors into leads, prospects, and eventually, a customer. While a simple term, in theory, it’s not as simple of a process in practice. CRO requires time, dedication, and a willingness to learn.
We know how daunting and time-consuming CRO can be. That’s why we published an 8-week planner to help you learn and implement a CRO process into your marketing strategy. In just 60 days, you will become a CRO expert for your business and website.
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